Where the budget leaks
What usually goes wrong in 汽车 campaigns
- 1花钱买自家店名的搜索词，这些人本来就会打电话。
- 2真正有利润的项目，没有单独的广告组。
- 3在一半司机用西语搜索的城市，只投英文广告。
- 4一天里最忙的两个小时，来电全进了语音信箱。
Languages
The same offer, written for each community
Examples of live ad copy written by native speakers. Nothing here is a translation of the English ad.
Español
Diagnóstico hoy, sin cita
Le explicamos la reparación en español, con precio antes.
Русский
Диагностика сегодня
Объясним, что менять, и назовем цену заранее.
Tiếng Việt
Kiểm tra xe trong ngày
Giải thích rõ ràng, báo giá trước khi sửa.
Calculator
What a 汽车 client costs
60秒算出一位客户的成本
数字来自我们在美国实际投放的广告，只是大致范围。体检之后，会换成您自己账户里的真实数字。
- 每月线索数
- 70 to 190
- 每条线索成本
- $13 to $36
- 每位客户成本
- $35 to $94
- 按该成交率的营收
- $13,830 to $37,538
这是一个范围，不是承诺。真实数字由广告体检给出。
Questions
What owners ask before starting
- 我本人需要会这些投放语言吗？
- 不需要。广告和页面由我们来写，第一条消息我们也能用那种语言回复。给您的是一份您看得懂的摘要。
- 广告账户是谁的？
- 是您的。我们在您自己的 Meta 和 Google 账户里操作，即使将来不再合作，账户依然归您。
- 免费广告体检包含什么？
- 48小时内给您一段讲解当前花费的视频和一份 PDF。如果您还没开始投放，我们会按您的城市、行业和客户语言做一份第一条广告的方案。
- 最快多久能上线？
- 拿到权限后7天内，第一条面向您客户语言的广告就会上线。
- 有合同吗？
- 按月合作。启动费由保障条款覆盖，具体写在保障页面上。
团队战绩
我们的专员操盘过的广告
应客户要求不公开其名称。每一个数字只代表一个市场中的一个项目，不构成对您业务的预测。
Auto · Hamburg, Germany · 2022
Local bloggers with promo codes cut cost per customer 30%
E-scooter rental
-30%
Cost per customer
Standard social ads made new customers expensive.
We launched a partner program with local bloggers, each with a unique discount code.
Cost per customer fell 30%, with more than 500 sales in the season.
Influencers paid by results: the brand pays only for real sales.
Auto · Birmingham, UK · 2021
Equipment leasing cuts lead cost from £120 to £42
Heavy equipment leasing
£120 → £42
Cost per qualified lead
Google search ads matched car rental searches and the budget was wasted on the wrong clicks.
We added cross negative keywords, switched to exact match and wrote "Business clients only" in large text in the ads.
Cost per qualified lead dropped from 120 GBP to 42 GBP.
Strict filtering in the ad itself screens out consumers before they click and spend the budget.
Auto · Barcelona, Spain · 2018
Station-level ads grew app sessions 140% in outer districts
Car sharing service
+140%
App sessions in target districts
Few sign-ups in the outer districts of the city.
We ran local geo campaigns with dynamic text: "The nearest car is a 3-minute walk from [station name]".
App sessions from the target districts grew 140%.
Speaking to each neighborhood by name made the service feel available right here, right now.
客户评价
客户怎么说
They shut down our Google Smart campaigns, saying the algorithm was wasting budget on junk sites. They moved us to Performance Max with strict exclusions. In the first month return on ad spend dipped and we panicked. In the second month the algorithm learned and delivered a steady 3.5. Downside: account manager David sometimes disappears for half a day.
Oliver C., Founder, footwear brand, London, UK, 2024
Our product is complex: expensive organic cosmetics. Direct Facebook ads did not sell it. They rebuilt the funnel: first traffic goes to a "Find your skin type" quiz, then follow-up emails. Return on marketing spend is 220%. Downside: their designer sometimes produces banners that look too tacky, we fix them.
Bianca M., Brand manager, cosmetics, Rome, Italy, 2023
They got the most out of TikTok. They found creators and approved scripts themselves. We only shipped samples. The viral reach is insane. Return on ad spend is steadily above 2.5. They take the whole creator video headache off our hands.
Rachel B., E-commerce lead, cosmetics, Los Angeles, USA, 2023