Where the budget leaks
What usually goes wrong in 零售与网店 campaigns
- 1商品广告没有按语言拆分，广告和落地页永远对不上。
- 2再营销把同一件商品反复推给已经买过的人。
- 3对靠口碑和信任下单的社区，没有首单优惠。
- 4运费和退货只用英文解释。
Languages
The same offer, written for each community
Examples of live ad copy written by native speakers. Nothing here is a translation of the English ad.
Русский
Доставим за два дня
Поддержка по-русски, возврат без спора.
Español
Envío en dos días
Atención en español y devoluciones sin complicaciones.
한국어
이틀이면 도착합니다
한국어 상담과 간편한 반품.
Calculator
What a 零售与网店 client costs
60秒算出一位客户的成本
数字来自我们在美国实际投放的广告，只是大致范围。体检之后，会换成您自己账户里的真实数字。
- 每月线索数
- 148 to 443
- 每条线索成本
- $6 to $17
- 每位客户成本
- $20 to $60
- 按该成交率的营收
- $3,930 to $11,791
这是一个范围，不是承诺。真实数字由广告体检给出。
Questions
What owners ask before starting
- 我本人需要会这些投放语言吗？
- 不需要。广告和页面由我们来写，第一条消息我们也能用那种语言回复。给您的是一份您看得懂的摘要。
- 广告账户是谁的？
- 是您的。我们在您自己的 Meta 和 Google 账户里操作，即使将来不再合作，账户依然归您。
- 免费广告体检包含什么？
- 48小时内给您一段讲解当前花费的视频和一份 PDF。如果您还没开始投放，我们会按您的城市、行业和客户语言做一份第一条广告的方案。
- 最快多久能上线？
- 拿到权限后7天内，第一条面向您客户语言的广告就会上线。
- 有合同吗？
- 按月合作。启动费由保障条款覆盖，具体写在保障页面上。
团队战绩
我们的专员操盘过的广告
应客户要求不公开其名称。每一个数字只代表一个市场中的一个项目，不构成对您业务的预测。
Retail and online stores · Italy · 2023
A "send cart to email" button: +42% mobile-assisted sales
Online furniture store
+42%
Sales that started on mobile
Huge mobile traffic, but almost no purchases because of high prices.
We added a "Send cart to email" button and ran Pinterest ads on interior design keywords.
Sales that involved a mobile visit grew 42%.
Expensive furniture is bought on a desktop after a family talk. Tracking across devices recovered lost buyers.
Retail and online stores · Rome, Italy · 2023
Pet store lifts retargeting return 310% with breed ads
Premium pet store
+310%
Return on retargeting
Site conversion was 0.8%: shoppers viewed 300 EUR beds and left.
We set up dynamic retargeting showing the viewed bed with the shopper's dog breed in it.
Return on retargeting grew by 310%.
People saw their own pet with the product in a home setting.
Retail and online stores · Bristol, UK · 2023
Shoe brand sells out a creator collab in 48 hours
Footwear brand
48 hrs
Limited collection sold out
Sales stalled and ad cost per purchase skyrocketed.
We launched a collab with three micro creators who designed their own laces and split profits 50/50.
The limited collection sold out in 48 hours with zero ad cost per purchase.
Creators pushed the product hard because they earned a share of every sale.
Retail and online stores · London, UK · 2023
A "give 20 GBP, get 20 GBP" offer made each buyer bring 1.2
Bedding brand
1.2
New customers per buyer via referrals
Winning a new customer cost too much.
We added a referral offer to the thank-you page: "Give a friend 20 GBP off and get 20 GBP yourself".
Each customer brought in 1.2 new customers on average.
Loyalty peaks right after a purchase, and both sides win.
客户评价
客户怎么说
They shut down our Google Smart campaigns, saying the algorithm was wasting budget on junk sites. They moved us to Performance Max with strict exclusions. In the first month return on ad spend dipped and we panicked. In the second month the algorithm learned and delivered a steady 3.5. Downside: account manager David sometimes disappears for half a day.
Oliver C., Founder, footwear brand, London, UK, 2024
We worked on bringing customers back. They set up a vitamin subscription through Recharge (a Shopify plugin) and SMS reminders 3 days before each charge. Cancellations dropped to 12%. A very systematic and technically skilled approach to our existing customers.
Emma K., Founder, vitamin brand, Bristol, UK, 2023
We fought with Facebook for almost a year, cost per sale was higher than our margin. The team suggested moving to TikTok. They hired creators (corgi and retriever owners) who filmed natural reviews of our smart collars. Cost per sale dropped by half. They sometimes send weekly reports a day late, but the numbers are great.
Igor Z., CEO, pet tech brand, Denver, USA, 2023