Beauty
A full chair, not an empty calendar
Salons, barbers, lashes, nails and med spa. Ads in the languages your clients speak, with booking that works on a phone in one thumb.
First campaign in the language of your customers within 7 days. If it brings no leads in the agreed period, the setup payment comes back.
Where the budget leaks
What usually goes wrong in beauty campaigns
- 1Ads point to an Instagram profile instead of a booking page.
- 2The offer is a discount, so the new client never comes back at full price.
- 3No retargeting of people who opened the booking page and left.
- 4Messages in Spanish or Korean that stay unanswered for a day.
Languages
The same offer, written for each community
Examples of live ad copy written by native speakers. Nothing here is a translation of the English ad.
한국어
오늘 예약 가능한 자리
한국어로 편하게 상담하세요.
Español
Cita para hoy en tu barrio
Reserva en dos toques. Te atendemos en español.
中文 (简体)
今天还有空位
两步在线预约，中文服务。
Calculator
What a beauty client costs
Cost per client in 60 seconds
Rough numbers from campaigns we run in the US. Your audit replaces them with numbers from your own account.
- Leads per month
- 111 to 296
- Cost per lead
- $8 to $23
- Cost per client
- $20 to $54
- Revenue at that close rate
- $6,516 to $17,376
A range, not a promise. The X-ray gives you the real number for your account.
Package
Target fits most beauty businesses
A business whose customers already speak two languages.
- Everything in Launch
- Second campaign language with its own copy and creatives
- Landing page per language
- Call tracking with a number per channel
- Quiz and cost per client calculator on your pages
- Monthly review call
Questions
What owners ask before starting
- Do I need to speak the languages you advertise in?
- No. We write the ads and the pages, and we can answer the first message in that language. You get a summary in English.
- Whose ad accounts are they?
- Yours. We work inside your Meta and Google accounts, and you keep them if we stop working together.
- What does the free X-ray include?
- A video walkthrough of your current spend and a PDF, within 48 hours. If you are not running ads yet, we model a first campaign for your city, industry and customer languages.
- How fast can we launch?
- First campaign in the language of your customers within 7 days of getting access.
- Is there a contract?
- Month to month. The setup payment is covered by the guarantee on the guarantee page.
Track record
Campaigns our specialists have run
Client names stay private at their request. Every number describes one project in one market and is not a forecast for your business.
Beauty · Paris, France · 2022
A glowing-skin AR filter added 15,000 followers in a month
Eco cosmetics brand
+15,000
Instagram followers in one month
Low engagement on Instagram.
We launched an AR filter with a glowing-skin effect and the brand logo, and encouraged users to post stories with a tag.
15,000 new followers in a month and 300% more free reach.
Playful content made by users themselves spreads on its own.
Beauty · Dusseldorf, Germany · 2022
Cosmetics brand: 35% more accurate tracking after iOS 14.5
Cosmetics brand
+35%
Sales tracking accuracy
After iOS 14.5, Facebook lost tracking and its ad optimization stopped working.
We set up server-side tracking and added a "How did you hear about us?" survey on the thank-you page.
Tracking accuracy rose by 35%, and cost per purchase held steady at 15 EUR.
Server data plus direct customer answers made ad results transparent again.
Beauty · Italy · 2021
Men's skincare wins 4,000+ buyers through Twitch streamers
Men's skincare brand
180%
Return on campaign spend
Men do not search for serums and creams, so search and social ads brought costly, cold leads.
We booked Twitch streamers playing FIFA and CS:GO who washed with the black gel live on stream.
The campaign returned 180% on spend and brought over 4,000 new buyers.
No beauty competitors on Twitch, and viewers saw how easy the product is to use.
Beauty · Naples, Italy · 2020
Skincare brand grows winter SPF sales 120%
Skincare brand
+120%
Winter SPF sales year over year
Sunscreen sales dropped outside summer.
We ran an educational email series on blue light from screens and positioned SPF as protection for remote workers.
Winter SPF sales grew 120% year over year.
The product found a new use: from the beach to the home office.
Reviews
What clients say
Our product is complex: expensive organic cosmetics. Direct Facebook ads did not sell it. They rebuilt the funnel: first traffic goes to a "Find your skin type" quiz, then follow-up emails. Return on marketing spend is 220%. Downside: their designer sometimes produces banners that look too tacky, we fix them.
Bianca M., Brand manager, cosmetics, Rome, Italy, 2023
They got the most out of TikTok. They found creators and approved scripts themselves. We only shipped samples. The viral reach is insane. Return on ad spend is steadily above 2.5. They take the whole creator video headache off our hands.
Rachel B., E-commerce lead, cosmetics, Los Angeles, USA, 2023
They pulled the project through Black Friday. We nearly went down under the traffic, the site froze. The team quickly switched ads to backup landing pages on Unbounce. They saved our season. They work fast, without red tape, and stayed in touch until 3 a.m.
Chloe S., Brand manager, cosmetics brand, Manchester, UK, 2020