Where the budget leaks
What usually goes wrong in 美容 campaigns
- 1广告点进去是 Instagram 主页，而不是预约页面。
- 2主打的是折扣，于是新客人再也不按原价回来。
- 3打开预约页又离开的人，没有人再触达一次。
- 4中文或韩语的留言，一整天没人回。
Languages
The same offer, written for each community
Examples of live ad copy written by native speakers. Nothing here is a translation of the English ad.
한국어
오늘 예약 가능한 자리
한국어로 편하게 상담하세요.
Español
Cita para hoy en tu barrio
Reserva en dos toques. Te atendemos en español.
中文 (简体)
今天还有空位
两步在线预约，中文服务。
Calculator
What a 美容 client costs
60秒算出一位客户的成本
数字来自我们在美国实际投放的广告，只是大致范围。体检之后，会换成您自己账户里的真实数字。
- 每月线索数
- 111 to 296
- 每条线索成本
- $8 to $23
- 每位客户成本
- $20 to $54
- 按该成交率的营收
- $6,516 to $17,376
这是一个范围，不是承诺。真实数字由广告体检给出。
Questions
What owners ask before starting
- 我本人需要会这些投放语言吗？
- 不需要。广告和页面由我们来写，第一条消息我们也能用那种语言回复。给您的是一份您看得懂的摘要。
- 广告账户是谁的？
- 是您的。我们在您自己的 Meta 和 Google 账户里操作，即使将来不再合作，账户依然归您。
- 免费广告体检包含什么？
- 48小时内给您一段讲解当前花费的视频和一份 PDF。如果您还没开始投放，我们会按您的城市、行业和客户语言做一份第一条广告的方案。
- 最快多久能上线？
- 拿到权限后7天内，第一条面向您客户语言的广告就会上线。
- 有合同吗？
- 按月合作。启动费由保障条款覆盖，具体写在保障页面上。
团队战绩
我们的专员操盘过的广告
应客户要求不公开其名称。每一个数字只代表一个市场中的一个项目，不构成对您业务的预测。
Beauty · Paris, France · 2022
A glowing-skin AR filter added 15,000 followers in a month
Eco cosmetics brand
+15,000
Instagram followers in one month
Low engagement on Instagram.
We launched an AR filter with a glowing-skin effect and the brand logo, and encouraged users to post stories with a tag.
15,000 new followers in a month and 300% more free reach.
Playful content made by users themselves spreads on its own.
Beauty · Dusseldorf, Germany · 2022
Cosmetics brand: 35% more accurate tracking after iOS 14.5
Cosmetics brand
+35%
Sales tracking accuracy
After iOS 14.5, Facebook lost tracking and its ad optimization stopped working.
We set up server-side tracking and added a "How did you hear about us?" survey on the thank-you page.
Tracking accuracy rose by 35%, and cost per purchase held steady at 15 EUR.
Server data plus direct customer answers made ad results transparent again.
Beauty · Italy · 2021
Men's skincare wins 4,000+ buyers through Twitch streamers
Men's skincare brand
180%
Return on campaign spend
Men do not search for serums and creams, so search and social ads brought costly, cold leads.
We booked Twitch streamers playing FIFA and CS:GO who washed with the black gel live on stream.
The campaign returned 180% on spend and brought over 4,000 new buyers.
No beauty competitors on Twitch, and viewers saw how easy the product is to use.
Beauty · Naples, Italy · 2020
Skincare brand grows winter SPF sales 120%
Skincare brand
+120%
Winter SPF sales year over year
Sunscreen sales dropped outside summer.
We ran an educational email series on blue light from screens and positioned SPF as protection for remote workers.
Winter SPF sales grew 120% year over year.
The product found a new use: from the beach to the home office.
客户评价
客户怎么说
Our product is complex: expensive organic cosmetics. Direct Facebook ads did not sell it. They rebuilt the funnel: first traffic goes to a "Find your skin type" quiz, then follow-up emails. Return on marketing spend is 220%. Downside: their designer sometimes produces banners that look too tacky, we fix them.
Bianca M., Brand manager, cosmetics, Rome, Italy, 2023
They got the most out of TikTok. They found creators and approved scripts themselves. We only shipped samples. The viral reach is insane. Return on ad spend is steadily above 2.5. They take the whole creator video headache off our hands.
Rachel B., E-commerce lead, cosmetics, Los Angeles, USA, 2023
They pulled the project through Black Friday. We nearly went down under the traffic, the site froze. The team quickly switched ads to backup landing pages on Unbounce. They saved our season. They work fast, without red tape, and stayed in touch until 3 a.m.
Chloe S., Brand manager, cosmetics brand, Manchester, UK, 2020