Education
Enrollments, not brochure downloads
Schools, tutoring, driving schools and trade courses. We advertise to parents and students in their language and track enrollment, not form fills.
First campaign in the language of your customers within 7 days. If it brings no leads in the agreed period, the setup payment comes back.
Where the budget leaks
What usually goes wrong in education campaigns
- 1Campaigns that stop in July, when parents actually decide.
- 2One ad for programs with very different prices.
- 3Landing pages only in English for a program taught in two languages.
- 4No follow up sequence between the form and the first class.
Languages
The same offer, written for each community
Examples of live ad copy written by native speakers. Nothing here is a translation of the English ad.
Español
Clases cerca de casa
Inscripción abierta. Le explicamos todo en español.
中文 (简体)
现在开始报名
课程安排与费用，中文详细说明。
Русский
Идет набор в группы
Расписание и цены объясним по-русски.
Calculator
What a education client costs
Cost per client in 60 seconds
Rough numbers from campaigns we run in the US. Your audit replaces them with numbers from your own account.
- Leads per month
- 76 to 222
- Cost per lead
- $11 to $33
- Cost per client
- $34 to $100
- Revenue at that close rate
- $18,055 to $52,660
A range, not a promise. The X-ray gives you the real number for your account.
Package
Target fits most education businesses
A business whose customers already speak two languages.
- Everything in Launch
- Second campaign language with its own copy and creatives
- Landing page per language
- Call tracking with a number per channel
- Quiz and cost per client calculator on your pages
- Monthly review call
Questions
What owners ask before starting
- Do I need to speak the languages you advertise in?
- No. We write the ads and the pages, and we can answer the first message in that language. You get a summary in English.
- Whose ad accounts are they?
- Yours. We work inside your Meta and Google accounts, and you keep them if we stop working together.
- What does the free X-ray include?
- A video walkthrough of your current spend and a PDF, within 48 hours. If you are not running ads yet, we model a first campaign for your city, industry and customer languages.
- How fast can we launch?
- First campaign in the language of your customers within 7 days of getting access.
- Is there a contract?
- Month to month. The setup payment is covered by the guarantee on the guarantee page.
Track record
Campaigns our specialists have run
Client names stay private at their request. Every number describes one project in one market and is not a forecast for your business.
Education · Austin, USA · 2023
Shareable badges lifted course completion from 15% to 42%
Online course platform
15% → 42%
Course completion rate
Few students finished their courses.
We added micro-badges for each finished module that students could easily share on LinkedIn.
Course completion grew from 15% to 42%.
Status and social proof: students wanted to show their progress to colleagues.
Education · Spain · 2022
A 7 EUR guide turned cold traffic into 199 EUR students
Online yoga courses
11%
Upgraded to the 199 EUR course
Direct ads to cold audiences stopped paying off at a 199 EUR price.
We ran ads for a 7 EUR stretching guide, then warmed up buyers with an email series leading to the full course.
The guide covered its ad costs. 11% of buyers moved up to the 199 EUR course.
A small first purchase builds trust. People pay more readily to someone they have already paid.
Education · Berlin, Germany · 2018
Ads for newcomers cut lead cost from 35 EUR to 12 EUR
Language school
35 EUR → 12 EUR
Cost per lead
Google Search was overheated: one click cost 4-5 EUR.
We ran YouTube video ads aimed at expats who had just moved to Germany, showing the pain of visiting a government office without speaking German.
Cost per lead dropped to 12 EUR, compared with 35 EUR in search.
Speaking to newcomers about a real language problem worked better than the dry query "learn German".
Reviews
What clients say
Traffic to our course burned out instantly. The team suggested a low-price entry offer: sell a PDF guide for 7 dollars, then warm people up to the main 900 dollar course. We covered ad costs already at the guide checkout. The scheme worked great for six months, then we had to change the ads.
Anna T., Product marketing, online education, California, USA, 2019