Where the budget leaks
What usually goes wrong in 教育 campaigns
- 1七月停投，而家长恰恰在那时做决定。
- 2价格差很多的课程，共用同一条广告。
- 3双语授课的课程，落地页却只有英文。
- 4从填表到第一堂课之间，没有任何跟进。
Languages
The same offer, written for each community
Examples of live ad copy written by native speakers. Nothing here is a translation of the English ad.
Español
Clases cerca de casa
Inscripción abierta. Le explicamos todo en español.
中文 (简体)
现在开始报名
课程安排与费用，中文详细说明。
Русский
Идет набор в группы
Расписание и цены объясним по-русски.
Calculator
What a 教育 client costs
60秒算出一位客户的成本
数字来自我们在美国实际投放的广告，只是大致范围。体检之后，会换成您自己账户里的真实数字。
- 每月线索数
- 76 to 222
- 每条线索成本
- $11 to $33
- 每位客户成本
- $34 to $100
- 按该成交率的营收
- $18,055 to $52,660
这是一个范围，不是承诺。真实数字由广告体检给出。
Questions
What owners ask before starting
- 我本人需要会这些投放语言吗？
- 不需要。广告和页面由我们来写，第一条消息我们也能用那种语言回复。给您的是一份您看得懂的摘要。
- 广告账户是谁的？
- 是您的。我们在您自己的 Meta 和 Google 账户里操作，即使将来不再合作，账户依然归您。
- 免费广告体检包含什么？
- 48小时内给您一段讲解当前花费的视频和一份 PDF。如果您还没开始投放，我们会按您的城市、行业和客户语言做一份第一条广告的方案。
- 最快多久能上线？
- 拿到权限后7天内，第一条面向您客户语言的广告就会上线。
- 有合同吗？
- 按月合作。启动费由保障条款覆盖，具体写在保障页面上。
团队战绩
我们的专员操盘过的广告
应客户要求不公开其名称。每一个数字只代表一个市场中的一个项目，不构成对您业务的预测。
Education · Austin, USA · 2023
Shareable badges lifted course completion from 15% to 42%
Online course platform
15% → 42%
Course completion rate
Few students finished their courses.
We added micro-badges for each finished module that students could easily share on LinkedIn.
Course completion grew from 15% to 42%.
Status and social proof: students wanted to show their progress to colleagues.
Education · Spain · 2022
A 7 EUR guide turned cold traffic into 199 EUR students
Online yoga courses
11%
Upgraded to the 199 EUR course
Direct ads to cold audiences stopped paying off at a 199 EUR price.
We ran ads for a 7 EUR stretching guide, then warmed up buyers with an email series leading to the full course.
The guide covered its ad costs. 11% of buyers moved up to the 199 EUR course.
A small first purchase builds trust. People pay more readily to someone they have already paid.
Education · Berlin, Germany · 2018
Ads for newcomers cut lead cost from 35 EUR to 12 EUR
Language school
35 EUR → 12 EUR
Cost per lead
Google Search was overheated: one click cost 4-5 EUR.
We ran YouTube video ads aimed at expats who had just moved to Germany, showing the pain of visiting a government office without speaking German.
Cost per lead dropped to 12 EUR, compared with 35 EUR in search.
Speaking to newcomers about a real language problem worked better than the dry query "learn German".
客户评价
客户怎么说
Traffic to our course burned out instantly. The team suggested a low-price entry offer: sell a PDF guide for 7 dollars, then warm people up to the main 900 dollar course. We covered ad costs already at the guide checkout. The scheme worked great for six months, then we had to change the ads.
Anna T., Product marketing, online education, California, USA, 2019