Restaurants
Tables and orders from your own neighborhood
Dine in, delivery and catering. We advertise to the communities that already look for your kind of food, in their language.
First campaign in the language of your customers within 7 days. If it brings no leads in the agreed period, the setup payment comes back.
Where the budget leaks
What usually goes wrong in restaurants campaigns
- 1Paid ads that push orders to a marketplace that keeps the customer.
- 2One radius for the whole city, including areas that never order.
- 3Photos that do not match the menu in the ad.
- 4No campaign for catering, which is the highest ticket the kitchen has.
Languages
The same offer, written for each community
Examples of live ad copy written by native speakers. Nothing here is a translation of the English ad.
中文 (简体)
今晚的桌位还有
家常味道，到店或外送。
Español
Mesa para hoy cerca de ti
Pide directo con nosotros, sin intermediarios.
Українська
Смак, як удома
Замовляйте напряму, доставимо гарячим.
Calculator
What a restaurants client costs
Cost per client in 60 seconds
Rough numbers from campaigns we run in the US. Your audit replaces them with numbers from your own account.
- Leads per month
- 222 to 665
- Cost per lead
- $4 to $11
- Cost per client
- $7 to $21
- Revenue at that close rate
- $7,558 to $22,673
A range, not a promise. The X-ray gives you the real number for your account.
Package
Target fits most restaurants businesses
A business whose customers already speak two languages.
- Everything in Launch
- Second campaign language with its own copy and creatives
- Landing page per language
- Call tracking with a number per channel
- Quiz and cost per client calculator on your pages
- Monthly review call
Questions
What owners ask before starting
- Do I need to speak the languages you advertise in?
- No. We write the ads and the pages, and we can answer the first message in that language. You get a summary in English.
- Whose ad accounts are they?
- Yours. We work inside your Meta and Google accounts, and you keep them if we stop working together.
- What does the free X-ray include?
- A video walkthrough of your current spend and a PDF, within 48 hours. If you are not running ads yet, we model a first campaign for your city, industry and customer languages.
- How fast can we launch?
- First campaign in the language of your customers within 7 days of getting access.
- Is there a contract?
- Month to month. The setup payment is covered by the guarantee on the guarantee page.
Track record
Campaigns our specialists have run
Client names stay private at their request. Every number describes one project in one market and is not a forecast for your business.
Restaurants and food · Seattle, USA · 2023
Farm delivery wins 120 weekly regulars via Nextdoor
Farm food delivery
120
Weekly regular customers
Local search was crowded by UberEats and DoorDash.
We advertised in local Reddit and Nextdoor communities in a friendly voice: "Cutting fresh tuna tomorrow, who wants a piece?"
A group of 120 regular customers ordering once a week.
A human, craft approach to neighbors stands apart from big corporations.
Restaurants and food · Milan, Italy · 2022
A growing discount bar kept 28% more customers in month two
Grocery delivery app
+28%
Customers returning in month two
Users placed a first discounted order and deleted the app.
We added a progress bar: next month discount grew with the number of orders this month.
Repeat customers grew 28% in month two and 15% in month three.
Leaving for another service meant losing the discount already earned.
Restaurants and food · London, UK · 2020
Plain founder emails grew email revenue from 4% to 22%
Food delivery service
4% → 22%
Email share of revenue
Lockdown brought a spike in orders, but only 8% of customers came back.
We split customers by how recently, how often and how much they order in Klaviyo, and sent plain-text emails "from the founder" on day 3 after an order, with no design or images.
Email grew from 4% to 22% of revenue. Customer lifetime value grew 1.5 times.
Plain text read like a personal message. During isolation people responded to a human voice, not spam.
Restaurants and food · Los Angeles, USA · 2020
Fitness trainers cut cost per customer from $70 to $28
Meal plan delivery
$70 → $28
Cost per customer
Cost per customer was high, and lifestyle bloggers brought one-time buyers.
We switched to fitness trainers and paid per customer: a fixed fee plus a bonus for clients who stayed over 2 months.
Customer lifetime value grew 2.4 times compared with blogger traffic. Cost per customer fell from $70 to $28.
Trainers kept their clients eating on plan, which directly grew their own bonus.
Reviews
What clients say
They set up server-side tracking for us. I had no idea why we needed it until Facebook stopped recording purchases after the iOS 14.5 update. The team fixed everything in a couple of days. They really saved our sale season and kept our cost per customer in check.
Marco F., Owner, coffee brand, Naples, Italy, 2021
They saved us during the pandemic. Competition in Google ads went wild and clicks got sky-high. They suggested we focus on a "Bring your neighbor" referral program and built it into the app. Cost per customer dropped 2.5 times.
Thomas, Head of marketing, food delivery, Berlin, Germany, 2020
They do solid work. They got us to a steady return on ad spend of 2.8 on Facebook. Special thanks to our ad specialist Max, who figured out to split the audience into people who buy beans and people looking for capsules. Before, we ran everything in one pile. Everything is transparent in the Looker Studio dashboard.
Lars M., Co-founder, coffee brand, Stockholm, Sweden, 2020