Where the budget leaks
What usually goes wrong in 餐饮 campaigns
- 1广告把订单推给平台，客人从此变成平台的客人。
- 2整座城市用同一个投放半径，包括从不下单的区域。
- 3图片和广告里写的菜对不上。
- 4没有做宴席的广告，而那是厨房里客单价最高的生意。
Languages
The same offer, written for each community
Examples of live ad copy written by native speakers. Nothing here is a translation of the English ad.
中文 (简体)
今晚的桌位还有
家常味道，到店或外送。
Español
Mesa para hoy cerca de ti
Pide directo con nosotros, sin intermediarios.
Українська
Смак, як удома
Замовляйте напряму, доставимо гарячим.
Calculator
What a 餐饮 client costs
60秒算出一位客户的成本
数字来自我们在美国实际投放的广告，只是大致范围。体检之后，会换成您自己账户里的真实数字。
- 每月线索数
- 222 to 665
- 每条线索成本
- $4 to $11
- 每位客户成本
- $7 to $21
- 按该成交率的营收
- $7,558 to $22,673
这是一个范围，不是承诺。真实数字由广告体检给出。
Questions
What owners ask before starting
- 我本人需要会这些投放语言吗？
- 不需要。广告和页面由我们来写，第一条消息我们也能用那种语言回复。给您的是一份您看得懂的摘要。
- 广告账户是谁的？
- 是您的。我们在您自己的 Meta 和 Google 账户里操作，即使将来不再合作，账户依然归您。
- 免费广告体检包含什么？
- 48小时内给您一段讲解当前花费的视频和一份 PDF。如果您还没开始投放，我们会按您的城市、行业和客户语言做一份第一条广告的方案。
- 最快多久能上线？
- 拿到权限后7天内，第一条面向您客户语言的广告就会上线。
- 有合同吗？
- 按月合作。启动费由保障条款覆盖，具体写在保障页面上。
团队战绩
我们的专员操盘过的广告
应客户要求不公开其名称。每一个数字只代表一个市场中的一个项目，不构成对您业务的预测。
Restaurants and food · Seattle, USA · 2023
Farm delivery wins 120 weekly regulars via Nextdoor
Farm food delivery
120
Weekly regular customers
Local search was crowded by UberEats and DoorDash.
We advertised in local Reddit and Nextdoor communities in a friendly voice: "Cutting fresh tuna tomorrow, who wants a piece?"
A group of 120 regular customers ordering once a week.
A human, craft approach to neighbors stands apart from big corporations.
Restaurants and food · Milan, Italy · 2022
A growing discount bar kept 28% more customers in month two
Grocery delivery app
+28%
Customers returning in month two
Users placed a first discounted order and deleted the app.
We added a progress bar: next month discount grew with the number of orders this month.
Repeat customers grew 28% in month two and 15% in month three.
Leaving for another service meant losing the discount already earned.
Restaurants and food · London, UK · 2020
Plain founder emails grew email revenue from 4% to 22%
Food delivery service
4% → 22%
Email share of revenue
Lockdown brought a spike in orders, but only 8% of customers came back.
We split customers by how recently, how often and how much they order in Klaviyo, and sent plain-text emails "from the founder" on day 3 after an order, with no design or images.
Email grew from 4% to 22% of revenue. Customer lifetime value grew 1.5 times.
Plain text read like a personal message. During isolation people responded to a human voice, not spam.
Restaurants and food · Los Angeles, USA · 2020
Fitness trainers cut cost per customer from $70 to $28
Meal plan delivery
$70 → $28
Cost per customer
Cost per customer was high, and lifestyle bloggers brought one-time buyers.
We switched to fitness trainers and paid per customer: a fixed fee plus a bonus for clients who stayed over 2 months.
Customer lifetime value grew 2.4 times compared with blogger traffic. Cost per customer fell from $70 to $28.
Trainers kept their clients eating on plan, which directly grew their own bonus.
客户评价
客户怎么说
They set up server-side tracking for us. I had no idea why we needed it until Facebook stopped recording purchases after the iOS 14.5 update. The team fixed everything in a couple of days. They really saved our sale season and kept our cost per customer in check.
Marco F., Owner, coffee brand, Naples, Italy, 2021
They saved us during the pandemic. Competition in Google ads went wild and clicks got sky-high. They suggested we focus on a "Bring your neighbor" referral program and built it into the app. Cost per customer dropped 2.5 times.
Thomas, Head of marketing, food delivery, Berlin, Germany, 2020
They do solid work. They got us to a steady return on ad spend of 2.8 on Facebook. Special thanks to our ad specialist Max, who figured out to split the audience into people who buy beans and people looking for capsules. Before, we ran everything in one pile. Everything is transparent in the Looker Studio dashboard.
Lars M., Co-founder, coffee brand, Stockholm, Sweden, 2020